Marketing and advertising agency for Consumer Packaged Goods.
Our marketing and advertising services are designed to boost your product sales and expand your brand's market share.
An
Introduction
to our service
What results will companies achieve by working with us?
Our expert team at 366 is dedicated to providing companies and brands with a unique set of services, to achieve the following results ...
Increase in product sales and annual revenue
Gain a larger market share over competitors
Strong brand recognition & product awareness
Retain loyalty & influence product consumption
What type of business can benefit from our services ?
Our services are specifically created for Consumer Packaged Goods
These products include :
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Food Cupboard Essentials
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Dairy Products
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Cooking Essentials
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Snacks, Chocolate & Sweets
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Drinks, Juices
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Canned foods
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Tea & Coffee
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Health, Beauty & Personal Care
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Home Care & Cleaning
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Baby & Kids Products
Why might a company require our services?
Our services are designed for companies experiencing any of the challenges listed below
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A decline in product sales and revenue
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Difficulty expanding market share
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Losing to other brands in the market
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Constantly lowering prices
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Unsold Product and expiration
Understanding
The Market
The challenges facing Consumer Packaged Goods companies .
As these challenges persist without any real solutions, they will ultimately lead to a decline in profits and hinder the company's growth, sometimes resulting in the complete failure of certain products and brands.
These challenges have become more apparent in recent years due to changes and significant shifts in Markets, presenting unique obstacles. These include inflation, increased competition from numerous new entrants—both big and small—in the consumer-packaged product market, the rise of local manufacturing, and the nature of the open market, bringing an unusually vast array of product options from around the world.
Overcoming these challenges becomes increasingly difficult over time, and old strategies will no longer suffice. Simply waiting for the situation to improve and sticking to the same outdated strategies will not get your business anywhere
Consumer goods companies face various challenges and market uncertainties that can lead to a drop in sales and profits. Some may struggle to boost sales, achieve their goals, compete successfully, and secure the significant market share they seek. Moreover, the lack of clear and adaptable strategic plans capable of adjusting to ongoing market changes can eventually result in product buildup, increased losses, excessive costs, and wasted resources.
The inevitable clash of prices
In the competitive landscape of the market, relentless competition for the same consumers often sparks a price war, becoming the default strategy to win over consumers. In reality, this strategy will significantly impact the company's profits and detrimentally affect the brand in the long run.
Presenting the
Solutions
The Million-dollar question
What is the best solution to increase sales and profits, and gain a larger share of the market?
The most effective solution lies in a strategy grounded in Neuromarketing principles and subconscious targeted advertising, profoundly influencing consumer purchasing behaviour.
Why is this the right strategy?
90%
Studies have showed that
Of Consumer Packaged Products purchasing decisions are made subconsciously
Numerous studies, including those conducted by Harvard professors, indicate that the majority of purchasing decisions are intricately linked to the subconscious mind. Contrary to common beliefs, consumers may not be as discerning as they perceive themselves to be. Despite claims of comparing various brands and prices in their purchasing decisions, research suggests otherwise. The examination of consumers' unconscious physical reactions reveals a disconnection between their stated thoughts and true feelings. What causes this lack of honesty in purchasing insights? The root lies in unconscious thinking and emotions. Emotions play a pivotal role in steering purchasing behaviour and decision-making.
Understanding the illogical nature of human beings holds significant implications for marketing, sales, and branding. Relying solely on product attributes in marketing often results in lacklustre outcomes. Overlooking the subconscious, emotional aspect of decision-making represents a missed opportunity. Humans are inherently emotionally driven, and for a product or brand to leave a lasting impression, it must evoke engagement and passion. Successful marketers capitalize on this concept, as evidenced by the prevalence of emotion-based campaigns. Much of consumer behaviour is influenced by subconscious factors, which aren't necessarily negative. Assisting consumers in attaining desired emotional states isn't manipulative; instead, it constitutes a positive influence.
That's why, when marketing (Consumer Packaged Goods ), the most effective strategy is to target the subconscious mind.
The task of any company doesn't end with placing its products on store shelves .
Any successful Consumer Packaged Goods company knows that the work doesn't end with placing its products on store shelves and entrusting their success to market variables, time, natural spread, and consumer beliefs. While this approach may have been successful in the past, the landscape has evolved rapidly, marked by significant developments, changes, intense competition, and the evolution of consumers in the market. It has become imperative to initiate a substantial change in marketing strategies not just a one-time adjustment, but a continuous evolution. This ensures not only reaching the targeted sales volume but also maintaining and growing it year after year.
Did you know that most customers will have already decided what to buy before even entering the store?
What the studies taught us is that people make purchasing decisions for products before setting foot in the store, and it all happens subconsciously.
Consumer loyalty tends to be fleeting, so the key is to consistently occupy a space in the consumer's subconscious. This way, when the buying moment arrives, they'll naturally gravitate towards the products embedded in their subconscious.
If a brand consistently occupies the consumer's subconscious mind, they are on the path to securing a significant market share in the real world.
It's crucial to recognize that consumer packaged products are often purchased with minimal effort in their decision-making process and a consistent need for replacement. Consumers typically approach these purchases with low involvement and minimal consideration due to their routine nature. With little differentiation between options, comparison is infrequent. The purchase of these items usually excludes consumers from participating in the full buying cycle, which entails extensive thinking, comparing, and testing.
The goal may be clear , but not everyone can succeed in doing it.
We now understand that the most effective way is by influencing the subconscious mind and changing consumer purchasing behaviour in favour of your brand. It's not something new; big, successful brands have been doing it for decades. This is a crucial part of any successful consumer products business,what changes are the strategy and tools used as times change, along with the emergence of new technologies and media channels.While the goal remains clear and simple, the intricacy and interconnected nature of the work, coupled with the tools and strategies employed, make it a complex endeavor. Expertise in various fields is essential, including neuromarketing, behavioral analysis, omnichannel advertising, dynamic strategic planning, a comprehension of the Libyan market, and access to a consistent flow of updated market data and accurate analysis.
Having a capable team is key if you want to attain the desired results and execute the job effectively.
It's time to talk
About Us
Welcome to 366
When it comes to marketing for Consumer Packaged Goods , it's important to find a team equipped with the knowledge, tools, and expertise necessary to effectively create and execute the perfect strategy for your brand and products. This ensures delivering the desired outcomes with measurable results.
For our company to do a perfect job and deliver the desired results that our clients expect from us, we have assembled the right team for this complex task. Our team is made up of experts in the following areas:
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Neuromarketing
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Consumers' Purchasing Behavior
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Data Research and Analysis
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Dynamic Marketing Campaigns
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Targeted, Omni-channel Advertising
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Effective Marketing Strategies
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The Libyan Market Behaviour
This unique combination of services is offered our clients by our marketing company, supported by the knowledge and expertise needed for such offerings.
Our dedicated team has crafted a distinctive set of marketing services crucial for any brand's success. We foster a strategic approach that is calculated, well-managed, measured, cost-effective, dynamic, and geared to work for the long-term with maximum results. In essence, it's the key to boosting sales, expanding market share, reducing product loss, and ultimately leading to heightened profits.
Let's Explore
Our Services
As a marketing company, we embrace a unique approach to promote Consumer Packaged Goods , acknowledging the distinctive buying behaviour associated with this product category.
In our commitment to delivering comprehensive services for specific results, we employ a spectrum of tactics tailored to each brand. Considerations include product type, market conditions, consumers, goals, and various other factors, ensuring a strategic and customized approach to our services.
Unveiling our comprehensive list of services and detailing the intricate work required to attain desired results is a time-consuming task. The complexity of our work is challenging to encapsulate in brief sentences, as it varies based on the required outcome, the distinctiveness of each brand and product, and the specific market conditions. Typically, we delve into these specifics at a later stage with our clients.
Nevertheless, here's a brief overview of our services:
Our services can be categorized into three main steps
Developing the Marketing Strategy and Plans
Launching a successful marketing and advertising campaign, and achieving efficient and desired results within a clear timeframe, hinge on the development of a flawless marketing strategy. The accuracy of the marketing strategy acts as the cornerstone for constructing a thriving marketing campaign and attaining outstanding outcomes. The more robust the foundation, the greater the likelihood of success.
Crafting the ideal marketing strategy is a complex undertaking that demands astute market research. Begin by comprehending the products, brand, market figures, consumer buying behaviors, and subconscious decisions. Scrutinize competitors, discern who purchases and consumes the product, ascertain their preferences, and understand the reasons for selecting this brand over others. Delve into demographics, assess how products are presented individually and collectively, and consider various market and consumer shifts.
All these elements collectively shape the most effective marketing strategy for the brand and its products. Subsequently, a tailored marketing plan will be devised, leveraging the optimal technology and tools suitable for the specific requirements of this plan.
Lunching the Marketing campaign & Smart Advertising
This stage represents the core of our work and the primary allocation of the marketing budget. The objective is to influence consumer purchasing behavior and target the subconscious mind. Achieving this goal necessitates connecting with the right consumers at the right place and time through precisely crafted ads and messages. It's important to note that a singular ad or message won't be effective for such objectives. Instead, a continuous and sequenced approach is essential, allowing ample time for the desired change in consumer purchasing behavior to take place. Our strategy incorporates savvy advertising tactics to effectively reach the target audience. We adopt an omnichannel advertising strategy, integrating sequence advertising and clever, imperceptible subconscious advertising tactics. Across both digital and physical platforms, our objective is to deliver impactful messages that work synergistically to steadily reach our set targets within the established time frame.
Tracking the Results and Adjusting Plans
Our commitment goes beyond merely launching a marketing campaign and expecting perfection right from the start. Such expectations are seldom met, given the uniqueness of each brand and product, regardless of expertise. Consumer behavior evolves, and markets constantly change, presenting new challenges. Consequently, we vigilantly monitor results and refine marketing plans and strategies. This ongoing effort ensures a consistent delivery of optimal results, not just initially, but over time—year after year—fostering continuous improvement and sustained success. Our intelligent strategy involves acquiring the necessary and pertinent data to comprehend ongoing developments and taking corrective measures. This approach guarantees that our clients witness improved results as time unfolds
Every action we take and every tactic we employ, our sole aim is to sway the consumer's subconscious and influence their purchasing decisions in favor of our client's brand
How much does
Marketing Cost
Marketing stands as a highly valuable tool, driving both profit and growth. Businesses, lacking an effective marketing strategy, will find it challenging to reach their targets. In today’s ever-evolving business landscape, characterized by myriad consumer choices and limited attention spans, adopting a strategic marketing approach is imperative for standing out.
The success story of a business largely depends on having the right marketing strategy and budget
Business owners should never overlook the importance of marketing. No matter how good your products are, marketing is the best way to increase sales, maintain market share, and ensure the long-term success of your business.
Achieving continuous success in business requires investment. Spending money on marketing may be intimidating, especially for businesses that have never prioritized it and fail to recognize its importance. However, by observing successful brands and companies and understanding how they invest in marketing, you will realize its significance.
While it's easy to spend too little on marketing without any real effect, it's also possible to overspend without achieving the desired results. This often happens when the budget is allocated to the wrong kind of marketing.
Finding the right marketing budget for your business.
For long-term success, Consumer Packaged Goods companies should allocate a percentage of their revenue to marketing, a practice embraced by major brands.
The flexibility of this percentage-based approach is a major advantage.This approach also guards against overspending, maintaining a careful balance and securing long-term profitability.
Marketing
Are you interested?
If Yes , We are confident that you have numerous questions and would appreciate receiving additional information
We are excited to discuss our services with you, sharing comprehensive information and details. Our goal is to demonstrate how we can assist your business in achieving its objectives and answering any questions you may have